Resources
Above The Influence
The goal of "Above The Influence" is to help you stay above the influence. The more aware you are of the influences around you, the better prepared you will be to stand up to the pressures that keep you down. We're not telling you how to live your life, but are giving you another perspective and the latest facts. You need to make your own smart decisions.The Above the Influence Web site and the ads you see on TV and in magazines are created for the National Youth Anti-Drug Media Campaign (a program of the Office of National Drug Control Policy). This campaign reflects what teens across the country have told us is going on in their lives.
Safe Teens
ConnectSafely is for parents, teens, educators, advocates - everyone engaged in and interested in the impact of the social Web. The user-driven, all-media, multi-platform phase of the Web has begun, we all have much to learn about it, and this is the central space – linked to from social networks across the Web - for learning about safety on Web 2.0 together. Our forum is also designed to give teens and parents a voice in the public discussion about youth online safety begun back in the '90s.
Most of Us
Listed by the The New York Times Magazine as one of the most significant ideas of 2001, social norms marketing is based on the central concept of social norms theory - that much of people's behavior is influenced by their perceptions of what is "normal" or "typical."
